Every number on the front
No proprietary blends. If we put it in, we print how much.
About SOLU
One product,
made properly.
We started because every hydration drink on the shelf in India was either a sugar delivery system or an import with a price that made no sense. There was nothing in between.
It began with a bad ride.
In May 2023, Kabir finished a 90 km ride to Lavasa with a headache that lasted two days. He had drunk four litres of water. That was the problem, not the solution — the water went straight through, and the salt he had sweated out never came back.
He spent the next six months reading sweat studies and mixing salt into bottles in a kitchen in Kothrud. Most of it was undrinkable. The nineteenth version was not.
We have kept the formula the same since. What we have changed is everything around it — the flavours, the sachet, the price per stick, and how quickly it reaches you.
Sourcing
Where the minerals come from.
Sodium and chloride come from unrefined sea salt harvested in the Gulf of Kutch, dried in open pans and milled in Bhuj. Magnesium is malate rather than oxide, because oxide is cheaper and absorbs badly. Potassium and zinc are pharmaceutical grade, bought from a single supplier in Gujarat we have used since the first batch.
Every batch is tested for heavy metals by an outside lab before it is packed. The certificate number is printed on the underside of every box, and you can ask us for the report by quoting it.
What we hold to
Four rules we have not broken yet.
No sugar, ever
It would make the drink cheaper to sell and worse to drink daily.
One product at a time
We would rather make one thing well than six things adequately.
Priced in rupees, made here
Blended and packed in Pune, so nobody pays import duty for salt.
How we got here
Three years, short version.
- 2023
The kitchen year
Nineteen formulations, one working recipe, and a lot of salt on the floor. First 200 sachets hand-filled and given away to a cycling group in Pune.
- 2024
First real batch
Moved to a contract blender in Ranjangaon. 12,000 sticks, one flavour, sold out in eleven weeks entirely by word of mouth.
- 2025
Three more flavours
Yuzu, Watermelon and Unflavoured added after 400 people told us Cucumber and Lime was not for everyone. Subscription launched the same month.
- 2026
Where we are now
Around 2,100 people on a repeat order, one product, four flavours, and still no plans for a second SKU.
The team
Six people, one warehouse.
Kabir Menon
Founder · formulationDivya Raut
Operations · sourcingAparna Ghosh
Customer supportTry it for two weeks.
14 sticks, one flavour, ₹1,290. If it is not for you, tell us within 60 days and we refund it.